Many owners of product-based businesses find that creating customer driven sales letters can be challenging and overwhelming. While a sales letter is a must when pitching or promoting a boutique product, or new product, it can be daunting. Below you’ll find an example of a boutique product sales letter for easy reference when creating your own.

Remember these important tips about writing customer-oriented sales letters:

• Know your market-know the reader group. Who are you sending your letter to? • Make your customer feel something. Pull at the heartstrings, get them riled up, and make them smile. Emotion is a selling factor. Use it to your advantage. • Insert your business name or product throughout the sales letter, but not too much. You don’t want to be so redundant that your reader gets sick of you after the first paragraph. • Keep your sales letter to one page if possible, and no more than two pages. • Show an image of your product somewhere in the sales letter. Usually the top or bottom left hand margin draws a reader’s eye. • Have a snappy title. If the title isn’t interesting, your reader won’t be compelled to read on. • Make sure to have your website address mentioned at least twice. • Offer a discount or incentive for your customer to buy from you. • Don’t rush your letter! Take your time and have several people read it before you finalize.Sales Letter Example:

When people commented my 10 year old daughter looked more beautiful than the bride, I knew I was on to something!

I still remember it this day; my daughter and I were attending a cousin’s wedding. My daughter, who was 10 at the time, was dressed in an outfit I had made her. At first, I didn’t think there was anything more special to the outfit than the fact that I had made it with my own two hands. But soon after arriving to the wedding, other guests were raving about how beautiful the outfit was and were completely fawning over my daughter (who loved the attention)!

Who knew that a simple pair of floral-inspired capris with heirloom lace trim, and peasant top with matching lace trims on the hem would be so well received? While I already knew my daughter was beautiful, the attention over her outfit made her simply glow!

That’s when I knew I was on to something. What mother doesn’t want her children to look beautiful-perfect, even, when going to special events? Even better, what mother doesn’t want her children to look beautiful all of the time?

~Choices~

The fact is there aren’t many choices for stylish, stunning children’s clothes that hold up well, wear well, and look amazing all at the same time. Sure, you can find practical clothes at all the major super-mart stores, but what about when you want something special? Something original, unique and different? Where do you go for that?

I realized that what made my daughter’s outfit so attractive that day is the fact that it was completely different than anything to be bought locally or even online. It was an original…as original as my child.

I’m sure as a mother, you want that too. Of course you want your child to feel amazing, comfortable and free to jump and play. You want quality and originality, and let’s face it, a great price on your children’s clothing.

I get that, and am proud to say that Designer Children’s Clothing* is changing the way kids wear clothes! That beautiful originality, great price and live-ability? All here, waiting for you to take a peek. You see, the Designer’s Children’s Clothing* line is created piece by piece to be exceptional, affordable and offer that little something you just can’t find every day. Special occasions, every day play, school and church will never be the same. We know our clothing is fantastic (the mom-reviews of our line are amazing!), and hey, if an outfit can take all eyes of the bride and onto your pretty child, you know the clothing has to be good!

I invite you to view the Designer Children’s Clothing* apparel line online, and use this special discount to order today. Mom to mom, I know it’s important to save money, so that is why I’m very happy to extend this discount on your purchase through August 1, 2009.Take the step towards making your child’s clothing match her original personality. I know you’ll love the enclosed fabric samples that display our eclectic quality.

Enjoy and please know that I can’t wait to dress your child!

~Angela

Mom-creator and designer of Designer Children’s Clothing*

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By Lisa Otto

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