Sample 1:
A few days ago Donna Smith mentioned that you might want advice on your corporate taxes. I have been a tax attorney in the Springfield area for over ten years and have helped many local corporations, including Donna, with tax matters and other financial planning. For your convenience I have enclosed a brochure outlining my services. I have specialized in helping corporations achieve substantial savings for their shareholders through wise tax planning. I would welcome an opportunity to discuss how your corporation could benefit from this information.

Sample 2:
Jane Masake, your neighbor, suggested that I contact you about our new family video system. She told me that you, too, have difficulty in finding quality videos that reflect your family values. The trouble is, those videos that do reflect high values are not always of high quality in other ways, and who wants to buy a video sight unseen?

Well Doe Video Value has found a way to overcome these problems. For a nominal sum, we send you our annual catalog, with monthly updates and reviews. Every Video you choose comes on approval; if you don’t choose to buy it, you return it, paying only shipping and handling and a “rental” fee. Mrs. Doe has been using our service for several months now and is very pleased with it.

If you would like to take advantage of this great new way to build up a worthwhile video collection, please return the enclosed postage-paid card. We look forward to hearing from you.

Sample 3:
Congratulations on your sparkling new swimming pool! Are you aware that several of your neighbors, including John and Jane Doe, use our pool and spa cleaning service to keep their pools and spas as clean and clear as the day they first used them?

When you consider the costs of chemicals, as well as the labor involved in testing and vacuuming, our service is an unbeatable bargain. In fact, John says that our complete professional service costs him about the same as he used to pay neighborhood kids just to vacuum his pool.

I will be servicing pools in your area next week and will drop in to sign you up, if you like, or to answer any questions you may have.

source: bizwriting.com

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