Dear Mrs. Smith:

It’s been a real pleasure working with you over the past several years at the Grand Forks Opera House to provide you with high-quality performance programs for each of the operas you have staged. We think you’ll agree that we’ve delivered high-quality goods at prices that fit your budget.

Now we are expanding our services to offer you assistance in designing and printing souvenir programs for your productions as well. These four-color books can be tailored to the production you’re presenting and can give your patrons a lasting remembrance of a wonderful experience at your opera house.

We are making a special offer on these souvenir programs to our regular customers. For orders of 2,000 or more, we are offering a 20% discount on our published prices. We’ll work with you to design the programs, and once we have the design complete we guarantee that we’ll have the programs printed and in your hands within seven working days.

If you’re intrigued, please give me a call at 555-8458 to set up a meeting. We look forward to continuing to give you the same top-notch customer service you’ve come to expect from us over the years. I think you’ll agree that our expanded offerings will add to your satisfaction.

Sincerely,

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