Sample 1:
Love Travel is planning to air a thirty-second advertisement on radio station ABCD. We are asking a few of our oldest clients to assist by providing testimonials of the travel service Doe has provided them. Could we impose upon you to briefly express your feelings about the service you have received from Doe Travel? If you are willing, please include in your testimonial how long you have done business with Doe and what sorts of travel plans we have provided. A representative will contact you next week. Thank you in advance for any help you can give.
Sample 2:
Thank you for your kind letter about our carpet cleaning service. We are very proud of our service and are doubly pleased when a customer takes the trouble to say “thank you.”
Would you give us permission to use your letter in our advertising? We could use the letter with or without a photograph of you, whichever you prefer. We know from experience that more people will try a new service when one of their neighbors who they already trust is willing to recommend it. You are, however, under no obligation if you would prefer not to have it used.
I will call for your decision in a day or two. Thank you once again for using our service.