Results

Sample 1:
I have a suggestion that I believe would make shopping at your Springfield store more inviting. I appreciate your desire to carry a wide variety of merchandise, but I believe that a slight reduction in variety could reduce congestion in the aisles and make many customers very happy. It seems that the congestion is discouraging to some, especially those who have difficulty reaching the high shelves or who need carts to carry their purchases. If a reduction in variety is not possible, I would suggest that you move the advertising displays to the front of the store to free up more aisle space.

Sample 2:
We now order 50% of our office supplies from you and offer a suggestion that may increase this another 50%. Our business requires that we fill inventory requests quarterly which means that we need packaging tape and cardboard boxes quarterly.

At this time we order from you and Doe. If you will change your delivery schedule from semi-annually to quarterly you can become our sole supplier for these items. Your sales will increase, and we will reduce our paperwork.

Sample 3:
Unless you are interested in an idea that will save time, eliminate waste, and increase profits, you should throw this letter away. Have you ever considered sending your spring catalogue with your Christmas orders? We always receive your catalogue two weeks after Christmas. By including the catalogue with our Christmas order, you would save mail costs, save envelopes, and give your customers more time to read your beautiful catalogue, resulting in more sales and profits.

I hope you find this idea useful. I think the results will surprise you.

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