Letter of following up on lost sale

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Dear Mr. Smith,

Checking through my records, I noticed that you were no longer an active customer of Zyblick Office Supplies. When I called your office, I was informed that your company is now using our competitor from a few counties over. Your
office manager, Zed Globonk, was refreshingly forthright in telling me how Zyblick fell short of the mark in keeping your business.

I’m pleased to tell you that we have set up a whole new line of filing supplies, which Mr. Globonk expressed a desperate need for. We feature a wide array of legal- and letter-size folders, as well as a variety of color-coded
hanging folders.

I thought you’d also be interested to know that we’ve established sameday delivery service and overnight billing, features Mr. Globonk mentioned would really help your business. These services are not offered by any of our
competitors.

Mr. Globonk told me that you make all purchasing decisions at Myers and Myers. If you need additional information from me, Mr. Replick, please feel free to call. I welcome the opportunity to serve your company once again. I will do my best to ensure your satisfaction.

Sincerely,

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