1. Know what you want your visitors to do before you start writing.
Spend enough time to define how you want visitors to navigate your website. It could well be that it is impossible to sell them on their first visit. In this case, you should focus on them opting in for your list or to try out a demo. It doesn’t matter what the action is that you want your visitor to take; your sales copy must make that exact action very clear and as explicit as possible. This will always lead to better results and getting your prospects to exactly do what you want.

2. The biggest benefit goes in your headline.
Why hold back? You only have a few moments to capture a prospects attention and keep them from clicking away. So use these moments effectively and immediately tell them what your product will do for them.

3. Replace you “Submit buttons” with “Call to Action” buttons.
Don’t waste the space on your button by using the generic term “Submit”. Use it to make a final call to action to drag that doubting prospect over the line. For example, if he’s going to opt-in for a free report; have the button say, “Yes! Send me my report NOW!” This is so much more exciting than “submit…”.

4. Your sales letter, your personality.
Include your enthusiasm for your product in your sales letter. Let people feel the commitment you’re making with your service, Adding this fire will make visitors see the real person behind the text. Your landing page is your hostess. Instead of being able to greet visitors with a warm smile and a hearty “How can I help you?” you have to do with words to get the same effect.

5. Write about your prospects wants.
Write your sales copy focusing on potential buyers wants, not on what they need. This way they will be much more inclined to consider your product. People look for ways to get what they want, because wants are emotional. Needs are logical. And with most people, when logical needs are up against emotional wants, the emotions will win.

6. Testimonials.
People are herd animals, they don’t like to be the only one buying something. So you must let your prospects know that others have bought your product, and the best way to do this, is to include testimonials. This is also a great way to show them that other people are satisfied with your product. The best kind of testimonials are unsolicited ones, but if you need some to get started, simply follow up after a sale and ask your customers opinion about your product.

7. Don’t settle for just one P.S. if more make sense.
One P.S. is good, two or three are better! If there’s more than one last important thing to add to the end of your copy, by all means, include several P.S. For example, summarize your offer in the PS1, reminds them about the money back guarantee in PS2 and use PS3 for that last killer testimonial to drag the prospect over the hill. However, make sure not to overdo it, too much of a good thing is a bad thing!  Don’t repeat the same lines from elsewhere in your copy, that will make it come over as a sales gimmick.

8. Bonuses add value.
When you bundle your product with bonuses such as a free gift, an ebook or audiobook download, training videos or such, you are increasing the perceived value of your product. The bonuses you offer must be high quality, relevant to your offer, and only available through you. Tell your customers how much these bonuses cost individually and add it up. The higher the extra value you offer, the more likely the customer will accept the deal!

9. Sales letters are like wine; let them rest for a while.
Once you have finished your final draft, it’s normal to be excited about it and think that improvement upon it is impossible. But hold your horses there… before you really decide this is your final draft, put it away for a week. After this week, open it and read it from a prospects point of view. How do you feel about it now? I’m pretty sure you will find several points that be improved further.

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