Sample 1:
Dear (name),

Remember what it was like when you were in college and stepped onto the football field for the first time?

Doe University is still providing these kinds of important firsts to talented young athletes. And we’re hoping you’ll be willing to help those athletes get off to a good start. We’ve done everything we can to contain costs without compromising quality. One of those things is to set up a special scholarship fund.

We invite you to contribute generously to our special athletes’ fund. Simply complete the enclosed form and send it along with your check. Your donation is tax deductible. And, you’ll get a great feeling, knowing you’ve helped support the future sports stars of Doe University.

Thanks for your help.

Sincerely,

Sample 2:
Dear (name):

We hope you enjoy the enclosed collector’s autographed program by John Doe, renowned lecturer and Pulitzer Prize winner. This program, which featured Mr. Doe, was well attended by alumni like yourself. We hope to bring more informative speakers to campus but it takes special funding.

We’re counting on your pledge of $250, and thank you in advance for your generosity.

This lecture program costs the university over ($) per year, so you can see that your donation is most valuable. We thank you again for your pledge and hope you enjoy the autographed program.

Sincerely,

Sample 3:
Dear Mr. (Name):

Your generous donation will help Doe College step up to the next level in athletics. Because we have been accepted into the East Coast Conference, attendance at games is anticipated to rise dramatically. Simply put, our facilities are woefully inadequate.

Beginning in January, the Alumni Association plans to expand the stadium and improve the playing field, but we can’t do it without your help. The budget for these developments is $1.1 million. And the result will be athletic facilities on par with other schools in our Conference.

As you know, athletics not only provide school spirit, they are one of our most visible tools for introducing potential students to Doe College. The spin-off effects of a well-funded athletic program are felt by all departments. By sending in your donation form you will be helping us bring the best students to Doe College and give our campus the beautiful facilities it deserves.

Sincerely,

Sample 4:
Dear Parents,

Each year we focus in on a critical school need for which we need to raise funds. You may know that our computers are old and in disrepair. This year we are raising money for 10 new computers for the library.

The fund raiser we have chosen will easily cover the tab and should provide the money we will need for the rest of the year. But we need everyone’s support!

On Monday, your child will come home with an envelope containing six Doe’s Pizza Fund-Raising Cards. These cards will be sold for a $12.00 donation, and the best part is, we keep $10.00 or more from every sale! We will also be sending home a Kick-Off Invitation, which will explain this easy program and how we can meet our goal.

The cards come with a great offer. (Describe offer and how the school benefits)

With pizza being a favorite, you can see we shouldn’t have any trouble selling the cards and raising money for the computers.

Thanks again for your support. If you have any questions or would like to volunteer to help, please feel free to call me anytime.

Sincerely,

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